Cloud CMA integrates Buyside to provide valuable intel on real-time buyer demand

Subscribers to both services can now incorporate buyer activity data into client presentations

HUNTINGTON BEACH, Calif. - Dec. 5, 2019 - W+R Studios, the leading software company focused on serving agents, brokers and real estate professionals, and creator of Cloud CMA, announces a new partnership with Buyside that will give mutual clients access to one of the most competitive data analytics tools in real estate. The platform, powered by data analytics company, Buyside, aggregates buyer activity in real-time across major real estate search portals.

"CMA methodology is founded on similar properties that have recently sold, are closing, or are active in the market. With Buyside, Cloud CMA users will be able to add the dimension of understating how many buyers are working with agents today to purchase a home in the area and price range. With this integration, Cloud CMA will be one of the first in the nation to empower better pricing decisions based upon buyer demand," said Greg Robertson, co-founder and president of W+R Studios.

The partnership between Buyside and Cloud CMA allows sales professionals to deliver valuable reports that help potential sellers understand buyer intent better than ever before.

"We're excited to partner with Cloud CMA, a true leader in the real estate software industry," said Charles Williams IV, founder and CEO of Buyside. "Our partnership provides mutual clients with valuable insights about their market and an innovative new way to better serve their customers. We're confident agents already using the Cloud CMA platform will experience a considerable competitive advantage in its markets."

Buyside's core products include Home Valuation Sites, which allows homeowners to understand the approximate value of their home using multiple automated valuations, including the Zestimate by Zillow Group, as well as insights into the real-time buyer demand in their market. A Buyer Market Analysis report from Buyside helps listing agents navigate pricing scenarios with prospective sellers while showcasing a list of matching buyers available for the home. Lastly, the back-end matching platform from Buyside intelligently connects listings agents with buyers agents who are a match for the property - ensuring more targeted marketing of the home and a quicker sale.

This product is available now to all Cloud CMA subscribers currently operating under a qualified broker account with a custom theme. To learn more about how Cloud CMA and Buyside can help your brokerage, contact Damon Alton, senior business development manager at W+R Studios at

Buyside is a data analytics & marketing company on a mission to help real estate brokers profit from their largest untapped asset: data.  Buyside aggregates buyer activity from a variety of sources, using it to power actionable insights and intelligent marketing tools that help brokers: generate and capture seller leads, win more listings, and close more transaction sides in house. For more information, visit

ABOUT W+R Studios
Founded in 2008, W+R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a "less is more" approach to software design, elegant user interfaces, and using the latest in agile programming, W+R Studios' software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 27 years of experience each developing and marketing real estate software solutions.

Corey Ayres

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