Cloud CMA Launches in Marketplace

Award winning CMA tool now offered to members of Utah’s largest MLS provider

HUNTINGTON BEACH, CA (October 23, 2012) - Web-software company, W&R Studios announced today that their flagship product, Cloud CMA, will now be available to Utah real estate professionals through the MLS system.

Cloud CMA is an online report generating software designed for real estate professionals to easily create custom client handouts for buyers and sellers.  Report sets include a comparative market analysis, buyer tour, property report, and flyers.  Cloud CMA merges data from the MLS with various web sources such as WalkScore, Yelp, Panaramio and more to generate content rich reports.

“We’re very excited about our partnership with as it opens up a completely new market for Cloud CMA, as well as becoming our 60th MLS integration” says Greg Robertson, co-founder of W&R Studios, the creators of Cloud CMA.

Cloud CMA can be accessed from any computer or mobile device regardless of brand.  Reports can be generated by simply sending an email, and automatically shared with clients.  Reports are stored in ‘the cloud’ and generate a shareable link to their location that agents can easily share via email, social media channels, and websites or blogs.

"Cloud CMA is an excellent complement to our MLS system and a great CMA alternative for our agents," stated Lee Payne, Vice President of Marketing at

“This is our first integration with an MLS in Utah, and we’re thrilled to have be the first to reach Utah REALTORS®,” states Greg Robertson, co-founder of W&R Studios.  “We think that their association relationships will serve us both well in reaching our mutual customers.”

For more information about Cloud CMA, please visit: Cloud CMA and click on “Products and Services” tab.

About W&R Studios

Founded in 2008, W&R Studios ( is a privately held web software company co-founded by Dan Woolley and Greg Robertson.  W&R Studios focuses on creating simple yet focused web applications for the real estate industry.  By utilizing a “less is more” approach to software design, elegant user interfaces, and the latest in agile programming, W&R Studios’ software applications are powerful, yet accessible to everyone.  W&R Studios’ products include Cloud CMA and Nudge (, an easy way to share real estate knowledge and stand out.

About MLS is the leading MLS provider across Utah.  Created under the Wasatch Front Regional MLS, serves over 10,000 active REALTOR® customers with the most up-to-date housing market information. is the preferred tool for listing and searching property information by REALTORS® and the general public in the Utah area.

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