Cloud CMA Now Available Through My Florida Regional MLS

Cloud CMA now available through My Florida Regional MLS Award winning CMA tool crosses 45,000 subscribers and will be launched to MFRMLS members at the NAR REALTORS® Conference & Expo in Orlando, Fl.

HUNTINGTON BEACH, CA (November 6, 2012) – Web-software company, W&R Studios announced today that their flagship product, Cloud CMA has crossed over 45,00 subscribers and will now be available to the members of MFRMLS.  Cloud CMA is a web-based report generating software designed for real estate professionals to easily create custom client handouts for buyers and sellers.  Report sets include a comparative market analysis, buyer tour, property report, and flyers.  Cloud CMA merges data from the MLS with various web sources such as WalkScore, Yelp, Panaramio, Zillow and more to generate content rich reports.  Report data is presented in an easy to read and intuitive manner that guides agents and clients through all stages of their transaction.

“We’re proud to partner with MFRMLS and think it’s a perfect opportunity to launch Cloud CMA at this year’s NAR conference in Orlando, FL this year,” stated Greg Robertson, co-founder of W&R Studios, the creators of Cloud CMA.

Cloud CMA can be accessed from any computer or mobile device regardless of brand.  Reports can be generated by simply sending an email, and automatically shared with clients.  They are stored in ‘the cloud’ and generate a unique link to their location that agents can easily share via email, social media channels, and websites or blogs.

“MFRMLS is very excited to add Cloud CMA to the product offerings available to our members,” stated Merri Jo Cowen, CEO of My Florida Regional MLS  (MFRMLS).     “Based on the reputation of W&R Studios and their raving Cloud CMA fans, we know that our members will find great value in the product” continued Ms. Cowen.

Cloud CMA will launch in MFRMLS’s market at the NAR REALTORS® Conference and Expo November 9-12, 2012 at booth #1054.  Cloud CMA will be available to MFRMLS members on a subscription basis with monthly and yearly options.  Interested real estate professionals are also eligible for a 30-day free trial.

For more information about Cloud CMA, please visit:

About W&R Studios

Founded in 2008, W&R Studios ( is a privately held web software company co-founded by Dan Woolley and Greg Robertson.  W&R Studios focuses on creating simple yet focused web applications for the real estate industry.  By utilizing a “less is more” approach to software design, elegant user interfaces, and the latest in agile programming, W&R Studios’ software applications are powerful, yet accessible to everyone.  W&R Studios’ products include Cloud CMA and Nudge (, an easy way to share real estate knowledge and stand out. 

About My Florida Regional MLS

Headquartered in Orlando, FL, My Florida Regional MLS (MFRMLS) is the largest multiple listing service (MLS) in Florida.  Owned by 15 shareholder REALTOR® Boards and Associations, and with over 32,000 members, MFRMLS offers a myriad of marketing and business development tools to it’s members.  MFRMLS supplements it’s primary focus of residential real estate by operating My Florida Commercial Real Estate (  For more information about MFRMLS, please visit

The term “REALTOR®” is a registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.

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