Cloud Streams’ Listing Alerts Are Faster And More Reliable Than All Major Listing Portals

Southern California and Seattle area home buyers using Cloud Streams get notified when new homes hit the market faster than any major listing portal, including Zillow and

HUNTINGTON BEACH, CA (February, 22 2016) – Privately held software company, W&R Studios, announced today results of an internal study showing that listing alerts sent via Cloud Streams are delivered faster and more reliably than all major listing portals tested.

“Starting in September of 2015 we did an experiment. We signed up for the same saved search on every major listing portal to see how they compared to Cloud Streams. The results were pretty shocking,” stated Greg Robertson, co-founder of W&R Studios. “In total, we tested 5 major metropolitan markets and are now releasing the data for two of them, Southern California and the Seattle area. In every case, Cloud Streams beat them all.”

Cloud Streams is a listing alert and client collaboration tool for real estate agents. Buyers receive branded “real-time” listing alerts by email and/or text via desktop, tablet, iPhone or Android app. Listing alerts link directly back to the client’s personalized property stream, and agents are immediately notified when their clients “like” or want to discuss properties in their stream.

“In the Seattle area, buyers using Cloud Streams would get listing alerts up to 23 hours faster than Zillow’s “Instant” alerts on average, and up to 45 hours faster than listing alerts on,” stated Mr. Robertson.

“The other side of the coin is reliability. Of 56 qualifying properties Zillow only sent out 25 alerts (45%), only sent out 29 (52%),” continued Mr. Robertson. “In a hot real estate market being the first to know can make all the difference. Real estate agents using Cloud Streams make sure their clients get all matching properties, first.”

Testing was done from 9/17/2015 to 12/21/2015 in both Southern California (CRMLS) and Seattle (NWMLS). W&R Studios will post a spreadsheet showing the data collected.

To learn more about Cloud Streams please visit,

About W&R Studios

Founded in 2008, W&R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W&R Studios’ software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 20 years of experience each developing and marketing real estate software solutions.

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