Reach150, A SmartZip Company, Partners With Cloud CMA To Enhance Agent Credibility On Real Estate Market Reports

Integration makes CMA reports more effective by blending in testimonials

PLEASANTON, Calif., April 18, 2017 /PRNewswire/ -- Reach150 (, a referral management platform focused on relationship businesses which was recently acquired by SmartZip, announced today a partnership with Cloud CMA, a cloud-based reporting system for real estate professionals that automatically creates comparable market analysis (CMA) reports on residential real estate. With the partnership, subscribers to both Reach150 and Cloud CMA are now able to see all of their Reach150 testimonials in the Cloud CMA-generated reports. This merge of information further strengthens the professional's credibility and presentation using the power of recommendations from their past clients.

"We partner with companies where we can lend to the cause of helping real estate agents elevate their brand, generate referral business and close new customers," said Dan Hodges, Founder of Reach150, a SmartZip company.

Reach150 has a systematic and simple way to help real estate agents grow their business through referrals. It includes an intuitive mobile app that easily requests, reviews and publishes recommendations from past clients, turning them into powerful online advertising campaigns directed at their sphere of influence as well as to residents in their local area. The system also includes branded profile pages that are continually updated with the new recommendations, which strengthens the user's online reputation, enhances search engine rankings and can ultimately yield more clients.

Cloud CMA is a web-based, report generating application designed for real estate professionals to create custom client handouts for buyers and sellers. Report sets include a Comparative Market Analysis (CMA), Buyer Tour, Property Report, and Flyers. Cloud CMA merges data from the MLS with various web sources such as WalkScore, Yelp, Panaramio and more to generate content rich reports. Reports can be printed or viewed as an interactive iPad® presentation.

"The CMA is such a big part of an agent's listing presentation and we believe Cloud CMA provides the best in class solution. We are also big fans of Reach150 and have seen each system produce success for our agents. We're thrilled they have partnered together. They are two remarkable companies enhancing the value of both of their products," said Tom Tognoli, founder, President and CEO of Intero Real Estate Services.

"Reach150 has done a stellar job at taking what agents have been doing offline for decades – gathering client testimonials – to a strategic and systematic online approach. Reusing their persuasive testimonial content in our CMA reports adds to our end goal of getting agents to a signed listing agreement," said Greg Robertson, co-founder and President of W+R Studios (creators of Cloud CMA).

SmartZip recently announced the acquisition of Reach150. SmartZip is working on folding the Reach150 referral marketing tools and content into its SmartTargeting predictive marketing platform, giving users an easier way to leverage user-generated testimonials and referrals to accelerate their business.


Reach150 is the leader in referral management, providing relationship businesses with a systematic and simple way to generate more referrals and close more business. Ninety-two percent of individuals trust referrals from people they know and are six times more likely to do business with them.

Reach150 helps people grow their business by proactively building their online reputation, promoting proof of their excellent service, and nurturing their most important relationships.


SmartZip Analytics is a national leader in predictive marketing solutions for real estate, lending and related home service industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip's SmartTargeting platform offers an integrated solution that can identify top home seller prospects accurately, engage them through targeted online and offline marketing campaigns, and help close more business with smart nurturing and prospecting tools. In addition, leading national real estate and financial companies, including,, HomeSnap, Envestnet|Yodlee, and others rely on SmartZip's best-of-breed analytics for their products and online businesses.

SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners, Cue Ball Capital, Toba Capital and ORIX Growth Capital, and is headquartered in Pleasanton, CA.


Founded in 2008, W+R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a "less is more" approach to software design, elegant user interfaces, and using the latest in agile programming, W+R Studios' software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 24 years of experience each developing and marketing real estate software solutions.

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